Adam Baker (centre) is a performance analyst with experience in Olympic sport and professional rugby environments, currently working with GB Boxing at the UK Sports Institute. He delivers data-driven insights through statistical analysis, video review, and real-time support—most recently for the Paris 2024 Olympic Games.

Skilled in Power BI, Tableau, SQL, R, and Excel, Adam specialises in data cleaning, visualisation, and communication. He effectively translates complex data into actionable insights for coaches and athletes, and is focused on expanding his expertise in data to further enhance performance analysis in elite sport.